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The Search

ebook
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

 

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.


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Publisher: Penguin Publishing Group

Kindle Book

  • Release date: September 8, 2005

OverDrive Read

  • ISBN: 9781101218419
  • Release date: September 8, 2005

EPUB ebook

  • ISBN: 9781101218419
  • File size: 484 KB
  • Release date: September 8, 2005

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Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

 

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.


Expand title description text